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Who we are
The ‘Et’ chain, which currently has 18 branches, is the home brand of Israeli women. The Go To when they are looking for a personal attitude, professionalism, quality and a huge selection that suits every body, every need and every mood.
How it all started
The ‘Et’ chain started as a small, family-run business of a mother and daughter, Livna Moore and Daphne Cooper, in the late 1970s, joined over the years by many grandchildren, great-grandchildren, great-grandchildren and many women who work under marriage and join the family.
The vision
Lingerie is a network of women for women. We engraved on our flag – first of all “you”! And we are there for our customers, our mothers, sisters, girlfriends, daughters – in the smallest and most everyday details.
In the age we live in, women every day break boundaries and glass ceilings collapse. We are here, to give them a windfall and make sure that the lingerie, which is closest to their body, will make them feel best at any time of the day or night.
We at ‘The’ network with 40 years of experience in the field of lingerie, we studied the fabrics, cuts, and patterns so that our customers feel most at home in their body and their lingerie reflects who they want to be and how they want to feel in every moment. Because the greatest freedom of all, is to choose to be “the”!