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Who They are – The story of GA-DE
Danya Cosmetics – the leading cosmetics company, was founded in 1985 by Moshe Ben Sasson, a lover of art and photography, whose colors and textures inspire his life. Ben Sasson was the first in the country to launch a cosmetics brand that produces colors tailored to the Israeli woman. For him, creating a new product is a journey in search of the perfect look. His vision is to offer the best cosmetics that will help every woman look her best.
The GA-DE cosmetics brand, which was designed according to the values ​​outlined by Moshe Ben Sasson, offers a wide range of makeup products, and cosmetics in a variety of shades and series, along with perfumes and skin and nail care products.
Today, the GA-DE brand is considered a leading brand in the field of cosmetics.
The company’s headquarters located in Netanya covers about 7,000 square meters.
The company employs about 700 people, in the fields of research and development, product management, quality control, marketing and sales, as well as production and distribution.
An efficient organizational structure that characterizes the company, enables a fast and flexible decision-making process, which provides an appropriate response to the dynamic market conditions.