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Opticana, a prominent retail chain specializing in optics and hearing aids, boasts approximately 80 branches nationwide. Founded in 1988 by Meir and Sharit Racin, Opticana is at the forefront of the optical industry in Israel. The company envisions eyeglasses as a tool for personal expression, aiming to provide each customer with a delightful and enjoyable shopping experience, infused with care.